I'm Jason

A product leader solving problems big and small for some of the world's leading entertainment companies

Current work · World Series of Poker

New ways to learn.
More ways to play.

Head of Subscription & Digital Products

Leading subscription and digital products for the World Series of Poker, with the launch of WSOP Academy and WSOP+ — making poker more accessible through interactive education and a connected poker lifestyle.

WSOP Academy's mobile learning experience with animated poker characters, playing cards and chips

Interactive poker education

WSOP Academy

Launched a fun, interactive way to learn poker through short, game-like lessons, challenges, and hands-on practice. WSOP Academy now helps thousands of users build their skills and confidence, one decision at a time.

Explore WSOP Academy (opens in a new tab)
World Series of Poker bracelets, champions and live tournament moments

A connected poker lifestyle

WSOP+

Launched a poker lifestyle subscription that brings digital products and in-person experiences together. WSOP+ connects learning and online play with benefits at live WSOP events, extending the experience beyond the table.

Explore WSOP+ (opens in a new tab)

Responsible for overseeing the CW digital product strategy & design, for all CW applications. Managed a 15-person team of 11 developers, 2 designers, and 2 product managers and 1 data scientist focused on improving and growing the CW digital applications. Developed a product roadmap to align with business goals and help grow CW digital ad revenue.

Launched the first AI powered shopping experience for the CW, allowing viewers to shop for contextual relevant merchandise while watching broadcast television. This innovation builds on my extensive background in digital product management within the streaming industry.

Designed and launched the first simultaneous live streaming experience for the CW. Built a custom experience for the NASCAR Xfinity Cup Series to allow for the simulcast of battle and driver cams as a companion experience to the network broadcast.

Built and launched the first FAST (Free Ad Supported TV) experience across the CW streaming experience.

  • 30+ Launched FAST Channels
  • 25% Increased Team Velocity

Successfully built and managed a team of 6 resources to manage various global accounts, resulting in improved efficiencies and operations of the technical account management team.

Launched Disney+ Basic (ads) across 4 major global partners (Amazon, Google, Sony, and Microsoft), resulting in increased revenue streams and new subscribers for the Disney+ platform.

  • 220m Worldwide Streaming Subscriber Reach
  • 10% Increased Subscriber Retention

Managed a team of 6 senior PMs overseeing operations and launch-related activities, contributing to strategic growth targets. Orchestrated the expansion of Paramount+ and Pluto TV into multiple new markets. Successfully managed a team overseeing operations and launch-related activities, contributing to strategic growth targets. Directed business priorities and operations while ensuring successful product and feature launches.

Successfully expanded Paramount+ and Pluto TV into 20+ new markets, driving international growth for ViacomCBS’ AVOD and SVOD products, resulting in record subscriber and MAU numbers for both services.

Defined business priorities related to platform and feature expansion across AVOD and SVOD products, resulting in increased overall subscriber to 20m+ and MAUs by 30%, contributing directly to ViacomCBS’ streaming goals.

Spearheaded product management initiatives, focusing on user experience and customer acquisition through oversight of the unauthenticated web experience. Led the development of a custom CMS solution for marketing purposes and defined the business strategy for HBOMAX.com, demonstrating strategic thinking and a customer-centric approach.

Led the product management team responsible for the launch of HBOMax.com. This included managing the SEO, A/B testing and acquisition funnel, along with design and layout of the overall site and structure.

  • 20% Increased Customer Retention

Operated and strategized HBO’s digital product offerings, managing content delivery and prioritizing digital distribution partner strategy.

Drove the expansion of HBO’s digital distribution, fostering relationships with digital partners to grow market share and revenue. Led the successful launch of HBO NOW on multiple new device platforms.

Oversaw a commercial-focused product team for HBO GO, delivering commercial insights through competitive reviews and market analysis, managing product enhancements, and coordinating launch activities for new product releases.

Responsible for building the business relationships with companies such as Meta (Oculus) and HTC (Vive) to support the distribution of the Westworld VR experience on newly released VR headsets. This was a unique first of its kind immersive virtual reality experience based on the Westworld show, that allowed users to choose their persona and the path they would follow as a park participant.

Worked on the project team that developed the first HBO and Game of Thrones virtual reality experience. Developed the distribution agreements that supported the launch of the Game of Thrones VR experience, which allowed users to be transported to the top of The Wall. Also, supported the partnership and organized for the release the experience via the gaming stores such as Valve’s Steam platform.

Background

Building products that connect people with entertainment

I’m a product leader with experience spanning streaming media, subscriptions, and interactive digital experiences. My work brings together product strategy, design, technology, and commercial priorities to turn ideas into products people can use and enjoy.

Today, I’m Head of Subscription & Digital Products at the World Series of Poker. My work includes the launch of WSOP Academy, which makes learning poker fun and interactive, and WSOP+, a poker lifestyle subscription connecting digital products with in-person experiences. These launches build on a focus that has run throughout my career: creating new ways for people to engage with the entertainment they love.

Previously, I led digital product strategy and design at The CW, launching AI-powered shopping, simultaneous live-streaming experiences, and FAST channels. Across Disney, Paramount, WarnerMedia, and HBO, my work has included the launch of Disney+ Basic with major distribution partners, international expansion of Paramount+ and Pluto TV, the launch of HBOMax.com, and bringing HBO NOW to new platforms.

My career began in financial services at Prudential and The Hartford, grounding me in enterprise technology and complex systems. That foundation continues to inform how I lead: connecting business goals with practical execution, building teams across disciplines, and keeping the customer experience central to product decisions.


Publications

Characteristics affecting the abandonment of e-commerce shopping carts-a pilot study

A study I undertook to understand why consumers abandon shopping carts in the early days of e-commerce. Research has since be cited by 15 other papers and has helped to develop the understanding of consumer intent when making a purchase decision

Google Scholar Link


Side Projects

Wax On Tap podcast artwork: vinyl records and a fresh beer at the bar

Wax On Tap

Co-host and creator

Records. Beer. Good company. Wax On Tap is a podcast where I join Cromm to explore vinyl records, the stories behind the music, and a fresh pour. From old favorites to unexpected finds, we bring two perspectives to every listen.

Watch the full conversations, explore the liner notes, and browse our record verdicts and beer ratings.


Speaking Engagements

Stream TV 2025, Thriving in the Creator Economy Era

Exploring how professional media can collaborate with online creators to foster innovation, expand audiences, and drive mutual value in a rapidly evolving media ecosystem.

Airtable LA 2025, Leaders Discussion on Practical AI

Leader in AI discussion focused on fostering a culture of innovation and iteration to accelerate AI adoption in the workplace. Explored how enterprises are embedding AI into everyday workflows and why no-code platforms may be the unlock to democratizing AI and empowering teams to build what works for their business.